9 mai 2012  |  geral   

Todos os anos (que acontece, né! rs) a Bienal abre um concurso para definir quais cartazes irão representar as Bienais de São Paulo, mas este ano eles resolveram mudar, inspirados na proposta da próxima edição “A iminência das poéticas” (sobrevivências poéticas, alterformas ou alterações poéticas, vozes poéticas, derivas poéticas e reversos poéticos) que acontecerá no segundo semestre de 2012, foi feita uma chamada aberta a todos os interessados para que enviassem projetos que foram desenvolvidos em um workshop.

O Workshop teve a participação de grandes nomes do design brasileiro como; Daniel Trench, Elaine Ramos, Jair de Souza e Rico Lins, além da dupla holandesa Mevis & Van Deursen e do designer e professor Chico Homem de Melo que ficou  responsável pela sessão de leitura de projetos durante o workshop.

A seguir o documentário que acompanha o processo:

Com base no que foi discutido no workshop a identidade visual foi definida, o principal elemento da identidade é a família tipográfica Constelar Mono.

E o segundo elemento é o Sinal Constelar, formado pela conjunto também variável de quatro segmentos de reta, além de condensar o princípio constelativo da mostra, o sinal faz referencia ao número 30 em algarismos romanos (XXX).


A partir dessas definições os participantes do workshop, curadores e designers foram convidados a produzirem cartazes individuais para a mostra.

Depois de ter entendido o conceito, cheguei a conclusão que resultado ficou realmente impressionante, foge do tradicional, autoral, tornou-se totalmente colaborativo.
Selecionei três cartazes que gostei muito, mas clicando neste link aqui, você poderá conferir os outros 27 e todos os detalhes desse processo genial!


Bárbara Lanna
Bárbara Lanna
Estudante de publicidade, quer provar pra sua mãe que faculdade e vida social agitada podem andar juntos.



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